Survey Shows Companies Still Lack Content Marketing Skills

There is still opportunity for companies to improve their content marketing strategies to drive deeper engagement with customers, according to a multi-industry survey undertaken by IMN.

The survey revealed that while content marketing is important to businesses across industries (including automotive, direct selling, franchise, financial services and insurance), companies still have inroads to make.

Regardless of industry, finding and sourcing relevant content and internal resource constraints were the top two roadblocks to successful content marketing programs.

 

continue reading article via MediaPost Publications Companies Still Lack Content Marketing Skills 12/19/2012.

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