Engaging on social media is a fine balance. Come on too strong with a sales pitch and a hard sell, and your prospects will go running. Engage too little and you’ll never be able to source qualified leads.
Facebook attempted to toy with the emotions of nearly 700,000 of its users under the guise of science, reminding users once again they are more product than customer, experts said.Anger erupted this past weekend over a study in which what could be termed the social media companys “Emotions Lab” tweaked the News Feeds of some of its users, but the study isnt new. In 2012, Facebook’s data science team wanted to nail an answer to a query still common among academic and marketing researchers, not to mention users: Can Facebook make you happy or sad?